Top revenue generating mobile application

It was more than a little surprised to discover from Telephia’s recent “Mobile Application Report” that Zingy’s MapQuest Mobile is not only the biggest revenue-generating app on handsets, but that it wins in a walk.

Telephia, which uses a sample of billing records and revenues as a metric of application success, found MapQuest Mobile accounts for a staggering 21.9 percent of all revenue generated from mobile applications. Say what? All due respect to Zingy and its good job on this map-and-directions widget, but this app is not that great (really), and it certainly isn’t as strong as Verizon's SuperPages 2.0 (5.3 percent of revenue) or eBay Mobile (4.3 percent)

Top 10 Downloadable Mobile Applications By Total Revenue Share (U.S.)

Application

Publisher

Revenue Share

MapQuest Mobile

Zingy

21.9%

The Weather Channel

Weather Channel

5.7%

Verizon SuperPages 2.0

Verizon Directories

5.3%

Music Choice

Music Choice

5.0%

Sirius Music

Sirius Satellite Radio

4.8%

Accuweather.com Premium

AccuWeather

4.4%

eBay

Bonfire Media LLC

4.3%

Backup Assistant

FusionOne

2.8%

America's Best Mobile Pix

FunMail

2.6%

Yahoo! Photos

Yahoo!

2.6%

ESPN Bottomline Pro

ESPN

2.1%


Source: Telephia Mobile Applications Report (1Q06)

The map/directions content category has a natural advantage in this metric because it’s responsible for nearly 40 percent of all recurring revenue from applications. This is the category people tend to keep and pay for month to month, as opposed to many entertainment-oriented apps responsible for only 12 percent of recurring revenues and almost 30 percent of first-time buyer revenues.

                                         Top Downloadable Mobile Applications
                                         By Repeat Purchase Revenue (
U.S.)

Category Share

Repeat Purchase Revenue Share

First-Time Purchase

Maps/Directions

39.5%

16.8%

Weather

18.9%

8.7%

Entertainment

12.0%

29.9%

Sports

8.9%

3.9%

Personal Organization/Tools

7.4%

4.3%


                                           Source: Telephia

 MapQuest is a natural beneficiary of two strong mobile forces: “First, the fundamental need – directions and maps – just fits into mobile really well. Second, MapQuest has a well-known and reliable brand on the regular Internet, which has a spillover effect in making it the go-to place for many on the mobile Web as well.”

1 comment:

Anonymous said...

eBay's app is definitely superior to the mapquest application, but it just shows that the demand for map applications is higher than eBay.

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