Saudi Arabia cellular carrier Hits has set up an African subsidiary funded with $1 billion and chartered to attempt to create a pan-Africa company operating across eight countries by 2012.
The new unit - Hits Africa - starts out life with a controlling stake in Liberian mobile operator Liberiacel, to soon be renamed Hits Liberia; Hits bought the Liberia property in March. The company reportedly is on the verge of receiving licenses in the Democratic Republic of Congo and Tanzania, and it says it is seeking more in at least four other countries, reportedly including Nigeria, Niger, Burundi and Ethiopia. Hits' goal is said to be to create the "first African converged player" with between 4 million and 6 million subscribers within five years.
The new African unit of Hits reportedly already has put together the team it expects to use to build its African empire. That group starts with China's Huawei, which apparently will provide the wireless network hardware. Others chosen include Devoe Team, a French company specializing in technical project management solutions; project management company MCM of Singapore; and telecom legal consultant Squire Sanders.
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