According to ABI Research - The market for mobile-phone accessories will generate more than $32 billion in revenues this year, more than the $28 billion expected from the smartphone market.
Some 77 percent of these revenues will come from the sales of "after-market" accessories and the remaining from "in-box" accessories shipments. The firm expects the market for handset accessories to grow steadily in the next five years, generating more than $80 billion in revenues in 2012.
Handset vendors and mobile operators are showing greater interest as accessories provide high margins and also opportunities to promote their brand and expand their product offerings. The growing interest among mobile operators is also driven by the realization that mobile phone accessories can lead to higher ARPUs.
Handset vendors now recognize that to increase sales of their high-end wireless handsets and smartphones, they need to provide accessories that allow users to fully enjoy and benefit from the features provided in those handsets. Nokia is addressing the handset accessory market with a distinctive approach of "mobile enhancement" products, while
Motorola is playing special emphasis on the growing "personalization" and "self-expression" trends.
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