As per the latest reports published by the comScore Google Android continued to lead among smartphone platforms, accounting for 53.6 percent of smartphone subscribers, while Apple secured 34.3 percent. For the three-month average period ending in October, device manufacturer Samsung ranked as the top OEM with 26.3 percent of U.S. mobile subscribers (up 0.7 percentage points).
Top Mobile OEMs
| Share (%) of Mobile Subscribers | |||
|---|---|---|---|
| Jul-12 | Oct-12 | Point Change | |
| Samsung | 25.6% | 26.3% | 0.7 |
| Apple | 16.3% | 17.8% | 1.5 |
| LG | 18.4% | 17.6% | -0.8 |
| Motorola | 11.2% | 11.0% | -0.2 |
| HTC | 6.4% | 6.0% | -0.4 |
Smartphone Platform Market Share
121.3 million people in the U.S. owned smartphones (51.9 percent mobile market penetration)
Top Smartphone Platforms
| Share (%) of Smartphone Subscribers | |||
|---|---|---|---|
| Jul-12 | Oct-12 | Point Change | |
| 52.2% | 53.6% | 1.4 | |
| Apple | 33.4% | 34.3% | 0.9 |
| RIM | 9.5% | 7.8% | -1.7 |
| Microsoft | 3.6% | 3.2% | -0.4 |
| Symbian | 0.8% | 0.6% | -0.2 |
Mobile Content Usage
In October, the percent of mobile subscribers in USA that used various types of contents are as follows -
text messaging - 75.9 %(up 0.3 percentage points)
Downloaded applications - 54.5 % (up 1.9 percentage points),
Browsers - 52.7% (up 1.5 percentage points).
Social networking sites or blogs - 39.4 % (up 1.5 percentage points)
Game-playing - 34.1 % (up 0.3 percentage points),
Listened to music on their phones -28.7 % (up 0.4 percentage points)
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