Indian mobile market to grow 11 percent in numbers and 8 percent in revenues in 2013

The analyst firm, Gartner, has published its new report on the Indian mobile services market. The highlights of the report are –

·     Indian mobile service market is expected to reach Rs.1.2 trillion (US$22.8 billion) in 2013, up 8 percent from 2012.

·         The mobile connections in India will grow to 770 million in 2013, an 11 percent increase from 712 million connections in 2012.

·         The mobile market in India will continue to face challenges if average revenue per unit (ARPU) does not grow significantly. India will account for 12 percent worldwide mobile connections, but just 2 percent of worldwide mobile services revenue (in constant USD) in 2013.

·    Two major challenges that India Telcos will face in near future - growing their profit margin in the face of intense competition and successfully competing with over the top service providers, such as Facebook and WhatsApp.

·      With the increased use of voice over IP (VoIP) and the probable termination of national roaming charges, mobile broadband is the area of opportunity for operators. Smaller mobile broadband plans using a sachet-style usage pattern appeal to Indian consumers.

·         Further rural expansion of mobile services will come at a cost.

·  In India, innovation in utility apps that help bring efficiencies in a consumer's life will bring in sustained revenue and will be relatively more difficult to replicate by new entrants.

·       While social and video apps are doing extremely well in India, it is time to look beyond these and deliver apps that can have a sustained business model. Operators need to insert themselves into the value chain of these new apps and services.