Bharti Airtel has latched on to the position of the fifth largest wireless telco globally, ahead of carriers like Sprint Nextel and T-Mobile and Latin American major America Movil. Airtel could trump global operators in providing cheaper calls to its subscribers. The company is way ahead of its global competitors by providing lowest cost per minute of usage.
China Mobile claimed the numero uno position in a recent research report, with 726 billion mobile minutes, followed by Verizon with 226 billion mobile minutes, during the April-June 2009 quarter. AT&T came up third with 166 billion mobile minutes, while Vodafone was in fourth place with 156 billion mobile minutes during the same period. Comparing favourably with global telecom giants, Bharti carried 141 billion mobile minutes on its network, almost twice that of Vodafone Essar, which is not listed in India.
The lowest-cost producer of voice minutes globally ensures a superlative cost structure, which is a key hurdle for challengers and green-field telcos. Bharti Airtel compares favourably with global telecom giants and has carried a total of 140.7 billion voice minutes on its network in 1Q from a single country operation, compared to Vodafone’s total network minutes of 143.6 billion, generated from its operations spanning 30 countries.
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