Customers prefer GPS service from mobile over TV ?

According to the results of a survey by U.K. research house Canalys, consumers are far more interested in knowing exactly where they are, courtesy of Global Positioning System (GPS) capability built into their cellphones, than they are in watching television shows on a little screen, Canalys says 62 percent of those it surveyed in its "Consumer Mobility Survey" said "it would be useful to have satellite navigation built into their mobile phone," while barely half (51 percent) showed any interest at all in mobile TV. And of those interested in mobile TV, the market was so fractioned that no one version of the service came out as particularly attractive.
Surprisingly, even the prospect of free mobile TV, paid for by advertising, didn't excite consumers. "Just under half the people in the survey said they had no interest in watching any kind of TV on a mobile phone, even if the service was free," Canalys says. "Consumers are more open to advertising-supported services around location and communication than TV."
These survey results were based on responses from more than 2,000 employed, adult wireless users in France, Germany, Italy, Spain and the U.K.

For advertising-supported services, the survey showed higher interest around vehicle and pedestrian navigation, mobile e-mail and IM than for TV. Operators need to think carefully before prioritizing unproven content services over applications that consumers already accept are useful and have value.

Live TV events, related to sports matches or reality shows, were narrowly the most popular content type for mobile TV that 29 percent said they would watch; 23 percent said they would watch content relating to hobbies or personal interests that they could not get at home. A similar proportion was interested in having access to exactly the same channels as they had at home, while 15 percent said they would be interested in watching videos from such Web sites such as YouTube (and 40 percent of those who said they watch YouTube on the "big" PC screen indicated they would be interested in watching it on wireless handsets as well). A final 14 percent liked the idea of place-shifting content they had already recorded at home.
However, Canalys says, there's a "big question" about what users are willing to pay: "YouTube users may well have greater interest but are, of course, accustomed to getting video content for free."

Canalys also asked folks what mobile phone they are likely to consider. A whopping 84 percent put Nokia on top.

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