A study of teleuse at the bottom of the pyramid were officially released in Singapore at a media workshop on 28 February 2007. The research findings were presented to and then discussed with the journalists by Dr. Harsha de Silva and Ayesha Zainudeen of LIRNEasia and Dr. Lorraine Carlos Salazar of ISEAS, Singapore. followed by discussion with the journalists.
The presentations can be downloaded below-
Research Methodology and Key Findings Harsha de Silva
Cost Cutting Strategies at the Bottom of the Pyramid: The SMS Story, Missed Calls, and others Lorraine Carlos Salazar
The next billion customers Ayesha Zainudeen
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