Ericsson is planning a $500 million (£254 million) assault on the fast-growing Indian mobile phone market, it emerged today.
The Swedish telecoms giant said that it wanted to exploit the "phenomenal" growth in the sector - where a new customer is signing up for a handset every second of the day.
Mats Granryd, managing director of Ericsson India, said: "We will be investing $100 million annually for the next five years.
"The figure could up depending on the growth in the sector. This is growing phenomenally and I do not see an end to it."
The huge growth in India has already sparked a gold rush among leading mobile phone companies.
The market has doubled in the past year to 140 million customers - triple the amount of Indian debit or credit card holders - and is growing at a rate of 2.5 million subscribers a month.
Three months ago, Vodafone spent £840 million on a 10 per cent stake in Indian company Bharti Telecom.
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