U.K.'s DTH satellite-TV giant BSkyB has become Britain's fastest-growing broadband provider

U.K. direct-to-home (DTH) satellite-TV giant British Sky Broadcasting (BSkyB) has become Britain's fastest-growing broadband provider in less than a year, with broadband now driving overall growth of the company. In the three months ended June 30 (BkyB's fourth fiscal quarter), it had added a net of 259,000 new broadband subscribers, bringing its total broadband subscriber base to 716,000. It also added 171,000 telephony customers, bringing that total subscriber base to 526,000. In contrast, on the television side of the house, it reported a far lower growth rate and netted only 90,000 new subscribers (after taking into account a hefty churn rate of 12.1 percent, which at least was down a bit from 13.7 percent in the first three months). It now has some 8.6 million subscribers to its core DTH service.
BSkyB is adding more broadband customers than any other provider. The company, which jumped into telephony and broadband last year in order to have a triple-play bundle to fend off such competitors as BT and U.K. cable giant Virgin Media, is on track to reach it target of 3 million broadband subscribers and 10 million TV subscribers by 2010.

BSkyB now is delivering service from 1,150 BT exchanges where it has unbundled local loops, representing 70 percent coverage of U.K. households. The unbundling efforts are six months ahead of plan, the company touts.

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